FILE 047 · 2026-03-14·Office hrs 09:00–17:00 GMTOPEN · 2 ENGAGEMENTS · Q2 2026
FILE 047 / DEPT: BRAND / CL: PUBLICBUREAU · LDN N1 · ANNO 2014ISSUED 2026-03-14
Brand & strategy consultancy / no deck attached

Plain rooms.Plain pricing.Plain results.

Bureau is a brand & strategy consultancy for companies that have grown out of agencies. We deliver in writing, in person, and in twelve weeks. The pricing is posted.

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files closed
FILE 047
CLIENT: SUBSTRATE
OS v2
2026-03-14
BRAND
OPERATING
MEMO
  • 00. INDEXp.02
  • 01. POSITIONp.04
  • 02. AUDIENCEp.07
  • 03. VOICEp.10
  • 04. SCHEDULEp.14
  • 05. AUTHORSp.16
16pp · BOUNDBUREAU · 2026
FILE 047 / 084SIGNED · S.M.
Northwind LabsMercury OSFoundry 47Plover StudioHelvetia CartographicField Notes Co.Linnea BakerySubstrateMarlow WorkwearVerge EditionsNorthwind LabsMercury OSFoundry 47Plover StudioHelvetia CartographicField Notes Co.Linnea BakerySubstrateMarlow WorkwearVerge EditionsNorthwind LabsMercury OSFoundry 47Plover StudioHelvetia CartographicField Notes Co.Linnea BakerySubstrateMarlow WorkwearVerge Editions
SECT. 02 / PRACTICE

A bureau of five. No retainers we do not earn.

We accept four files a year and a number of memos. Below — the live files, the index of departments, and the office in plain English.

FILE 047 · CL. SUBSTRATE

SUBSTRATE / OS v2.

A 9-year-old database company outgrowing its agency stack. Memo, identity, voice manual, and a bound operating system. New routing closed in 11 days. Adoption: 94.6%.

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to first use
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Open file
LIVE FILES · Q2 2026
  • FILE 047 · SUBSTRATEOS v2 · in build
  • FILE 048 · MERCURY OSMemo · sign-off
  • FILE 049 · FOUNDRY 47Voice · draft 02
  • FILE 050 · PLOVER STUDIOMemo · book-in
  • FILE 051 · MARLOW WORKWEARMemo · brief
Capacity: 4 / 5 occupied
DEPT · STAFF
  • Soraya MehtaDirector · strategy
  • Rafael RomeroIdentity · system
  • Adelaida Pérez-CostaVoice · manual
  • Maja NilsenEditorial · binding
  • Kohei TanakaJunior · file
DEPT · TOKENS
UTIL
#0F0F0F
WARN
#C04A1F
CONC
#C2BFB8
SLAB
#A8A59E
DEEP
#1A1A1A
FILE
#7A7770
DEPT · SERVICES
  • Strategy memo$18,000
  • Operating system$54,000
  • Identity refit$38,000
  • Voice manual$22,000
  • Editorial schedule$14,000
  • Quarterly review$3,800/qtr
SECT. 03 / PROCESS

Three departments. One file.

01Brand strategy

Strategy delivered as a 16-page memo

We do strategy on paper. No deck, no whiteboard, no off-site. A bound 16-page memo, dated and signed, in your hand within twelve weeks.

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% client growth, year 1
FIG 01.1
MEMO
FIG 01.2
INDEX
FIG 01.3
VOICE
FIG 01.4
MANUAL
02Identity

Wordmarks built like load-bearing walls

Identity systems made for use, not show. We deliver in production-grade tokens, hex by hex, with no decoration.

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% adopted in 60d
FIG 02.1
MEMO
FIG 02.2
INDEX
FIG 02.3
VOICE
FIG 02.4
MANUAL
03Internal comms

Voice & manuals for in-house teams

Your style guide, your tone manual, your editorial schedule. Bound, indexed, and provided to every new hire on day one.

0.0M
internal docs cleaned
FIG 03.1
MEMO
FIG 03.2
INDEX
FIG 03.3
VOICE
FIG 03.4
MANUAL
SECT. 04 / DIFFERENTIAL

Bureau vs. the agency.

We are different in cost structure, deliverable form, and personality. Below, in plain English.

PHASE
BUREAU
AGENCY
Engagement
Memo, signed
Sprint backlog
Discovery
On-site, four days
Survey link
Output
Bound document
Slide deck
Pricing
Posted publicly
On call
Handover
Operating manual
Drive folder
Bureau gave us a 16-page memo and a wordmark. We threw out four years of brand work the same week and have not looked back. Plain, sturdy, used daily.
SM
Soraya Mehta
Chief of Staff, Substrate
They published their pricing. They wrote the document by hand. They came to the office. We had no questions left to ask. We signed.
RR
Rafael Romero
Head of Brand, Mercury OS
The Bureau memo is the most-referenced document in our company. It sits behind every brand decision we make. It cost less than our last off-site.
AP
Adelaida Pérez-Costa
Founder, Foundry 47
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Memo adoption
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SECT. 05 / PRICING

Three tiers. Posted.

Pricing is posted because it is what we charge. Most engagements run twelve weeks. The quarterly review continues until you ask us to stop, which has happened twice.

single engagement

Memo

$18,000
  • 16-page strategy memo
  • Two on-site days
  • Bound + signed
  • 60-day support
File
▣ RECOMMENDED ▣
12-week build

Operating system

$54,000
  • Strategy memo + identity
  • Custom wordmark
  • Production tokens
  • Voice / tone manual
  • Bound operating manual
  • Quarterly review
File
ongoing

Quarterly review

$3,800 / qtr
  • Quarterly audit
  • Manual updates
  • On-call advisory
  • Annual revision
File
SECT. 06 / Q&A

Questions we are asked.

Answered plainly. Office hours 09:00–17:00 GMT.

Because asking us is a waste of your time and ours. We post it because it is what we charge.

SECT. 07 / INDEX

Recent files.

FULL INDEX
2026-03-14
Substrate, OS v2
Memo + identity, shipped.
2026-02-04
Mercury OS, brand reset
Tone manual, 84pp.
2025-11-22
Foundry 47, voice
Internal comms manual.
2025-09-08
Plover Studio, memo
16pp · second edition.

File a brief.
No deck. No call.

Two engagements remain in Q2 2026. Pricing posted. We respond by 17:00 GMT the next working day.